I'M WILL,
A SENIOR DESIGNER BASED IN MILWAUKEE.

When you think about the most popular brands in the world, it's likely you have an easily accessible memory about them. Maybe it's their logo, a color, or a tagline you hear every commercial break.

Most creative becomes invisible the second it's put out into the world. Nothing stands out and our brains filter it out instantly.

I create with that in mind, using memory as a driving force with every project.

I'm currently the Senior Graphic Designer at SRH, A full-service creative & media agency.

At SRH, we coined the term Brandnesia which is the natural tendency for people to forget brands, unless they’re intentionally built to be memorable.